By: Las Vegas Now Staff
Apparently no one has told the owners of Southern Nevada Harley Davidson that there is a recession. The company is celebrating the grand opening of its second Las Vegas location — Red Rock Harley Davidson on Rainbow near Sahara.
“People are addicted to Harley Davidson; it's not just a motorcycle, it's a lifestyle,” said Mark Dukes, general manager.
If that just sounds like a sales pitch, just ask the customers who are buying the product. “It's the wide open road, the wind in your face. It just makes you zero everything else out and you're in the moment,” said Gene Mitchell, customer.
Without a doubt, companies with niche products or who sell to a higher-end clientele are weathering the recession better than others.
A recent survey by the national Small Business Administration shows that 70-percent of all small businesses have been adversely affected by the nation's current credit crunch — lending sources to start-up, expand or just survive by refinancing debt are sparse and even tougher to get these days.
“The big companies are also facing some of the very same challenges as the small businesses but they have deeper pockets to deal with them,” said Janet Runge, UNLV College of Business.
But even big companies are finding their pockets aren't deep enough. Whether big or small, Runge says the businesses that survive this recession will be those that had sound business plans in place before the economic troubles began.
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