Mike “The Situation” Sorrentino of Jersey Shore, Mel B and Kendra Wilkinson Baskett hosted the opening of Sugarfactory at the Planet Hollywood Miracle Mile Shops on Sunday.

Large crowds showed up to watch the red carpet. Sorrentino even lifted up his shirt for the crowd and cameras, exposing what he refers to as “The Situation.”

Credit: Erik Kabik/RETNA/erikkabik.com

Credit: Erik Kabik/RETNA/erikkabik.com

Credit: Erik Kabik/RETNA/erikkabik.com

More exclusive pictures from “inside” the store and more red carpet,  after the jump!

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Fans gathered outside the Planet Hollywood Resort Casino on the Las Vegas Strip to watch the CNN Broadcast of the Michael Jackson Memorial.   Some stayed for the entire memorial broadcast, even though it was 100 degrees outside.

Phloto Credit: Erik Kabik/RETNA

Photo Credit: Erik Kabik/RETNA

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