Photo Credit: Scott Harrison / Hard Rock Hotel & Casino

On Friday, Jan. 15, world-renowned beauty Paris Hilton kicked off her weekend long bash to celebrate the launch of her Web site, ParisHilton.com, at Hard Rock Hotel & Casino. Hilton started off the weekend by enjoying an intimate dinner at Nobu with 10 friends including boyfriend Doug Reinhardt. The group followed up dinner with a visit to the new Vanity nightclub, where they danced the night away and finally calling it a night at 3 a.m.

On Saturday, Hilton continued her celebrating with a ParisHilton.com Web site launch party at Vanity nightclub. The heiress hit the red carpet in a sexy, one-sleeved, rhinestone encrusted dress. After making an appearance on the carpet, she headed to dinner with friends at Rare 120. Hilton and her group returned to Vanity about 12:20 a.m. where they partied into the early morning hours. Throughout the evening, Reinhardt and Hilton were inseparable and very affectionate, dancing and hugging the entire evening.

Photo Credit: Scott Harrison / Hard Rock Hotel & Casino

During the Consumer Electronics Show in Las Vegas, SWAGG* celebrated its unveiling with the SWAGG VIP Kid Rock Concert at The Joint at the Hard Rock Hotel & Casino Thursday.  Celebrities like Carmen Electra and Khloe Kardashian attended.

Credit: Erik Kabik/RETNA/erikkabik.com

Carmen Electra; Photo Credit: Denise Truscello/Wireimage

Khloe Kardashian; Photo Credit: Denise Truscello/Wireimage

Photo Credit: Cody Boor/Hard Rock Hotel & Casino

Johnny Damon, member of the 2009 World Series Champion New York Yankees, was spotted at the Hard Rock Hotel Casino with his wife and friends.   The group celebrated at the bar Wasted Space.  The baseball player enjoyed Jack Daniels, Patron and a bottle of Dom Perignon sent out by former teammate Jason Giambi.

Dane Cook made a stop at the Hard Rock Hotel & Casino on his Isolated Incident Tour.

He performed at The Joint.

Credit: Erik Kabik/RETNA/erikkabik.com

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Paris Hilton premiered her NEW Sunglass Collection at the Hard Rock Hotel and Casino with a VIP Cocktail Party and Fabulous Fashion Show by the pool. Paris strutted her stuff as she walked the runway in various outfits and sunglasses.

Here are some great photos from the show. Make sure to click “read the rest of this entry” to see them all.

Photo Credit: Erik Kabik/RETNA

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Country superstar Kenny Chesney performed a 30 minute private concert at the pool at Hard Rock Hotel & Casino. The singer was promoting the launch of his new clothing line Blue Chair Bay.

Cody Boor/ Hard Rock Hotel & Casino

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