During the Consumer Electronics Show in Las Vegas, SWAGG* celebrated its unveiling with the SWAGG VIP Kid Rock Concert at The Joint at the Hard Rock Hotel & Casino Thursday.  Celebrities like Carmen Electra and Khloe Kardashian attended.

Credit: Erik Kabik/RETNA/erikkabik.com

Carmen Electra; Photo Credit: Denise Truscello/Wireimage

Khloe Kardashian; Photo Credit: Denise Truscello/Wireimage

Photo Credit: Jill Ann Gifford/Star Traks

WET REPUBLIC – the ultra pool at MGM Grand welcomed Carmen Electra as she celebrated her birthday and hosted the launch of Daylife Sundays – the Vegas party pool’s weekly industry event. Carmen walked the carpet in a sexy blue summer dress paired with gold aviator sunglasses. The seductress had her fiance Rob Patterson of KORN in tow, who also rocked the turntables as a guest DJ. While Patterson manned the decks he gave his girl a personal shout out, addressing the crowd to wish Carmen a “Happy Birthday! From me to you.. I love you!” (more…)