Did you know it’s National Cholesterol Education Month? It’s also 5-a-day Month, and Sickle Cell Month, and Ovarian Cancer Awareness month! And don’t forget Children’s Eye Health and Safety Month.. and Gynecological Cancer Awareness Month, as well as National Alcohol and Drug Addiction Recovery Month.
It’s not hard for me to keep up. Not because I have a memory like a steel trap, but because I will get a whole lot of reminders. The idea of dedicating a month to the awareness of a disease is the Greatest Gift Ever Given to the world of public relations. Please don’t get me wrong! I am all in favor of awareness, of course: that’s what my health reports are all about. But I’d like Congress to cut back on the designations. The number has gotten out of hand. I could literally begin every health segment by saying, "This is National You Name It" day or month or week. So I’m asking YOU, unless it’s a cause you are personally aligned with, does it mean something to you? Would it be better to just skip the mention and do a meaningful story? That’s what I like to try to do.
SUBMITTED BY PAULA FRANCIS